Ferruccio Lamborghini was originally a tractor manufacturer in Italy and Spain. After a dispute with Enzo Ferrari and his dismay with a patronizing reply by Ferrari, in 1963 Lamborghini decided to embark himself on the development and construction of a sports car with the attacking bull in the logo.
The first Lamborghini, the 350 GTV, was unveiled at the Geneva Motor Show in 1963, just 4 months after the order was placed. It had a 3.5 litre V12 engine with a capacity of 360 HP, developed by an engineering firm called Società Autostar. Giotto Bizzarrini, a former Ferrari engineer, was the brains behind this engine. The bodywork was designed by Carrozzeria Touring.